The Future is Phygital
How HM Group can reinvent digital marketing while Apple and Google are spelling the end for user-tracking
The CoMarketing Platform
According to Adam Singolda, CEO of Taboola, "all businesses that reach people at scale will start to show ads as an additional revenue stream". We agree with him! With WorldcApp - The CoMarketing Platform - a brand can significantly improve sales performance by joining marketing forces with other B2C companies across fashion, design, hospitality, etc...
On the other hand, VENUS Gallery is an editorial project specifically designed - in collaboration with Jamal Taslaq Couture - to gather creatives of all types. Thanks to it we can select - directly and through our partners - artists, content creators, influencers and brand ambassadors to develop our projects and offer our clients the best mix of community, business, brand and identity development.
Download the WorldcApp Deck here
The Win Links or Buttons
"With Apple and Google that are spelling the end for user-tracking, there is a path forward - adds the Taboola's Visionary in an article for CNBC - but it requires a new approach, or perhaps an old one". Here is the WorldcApp approach, a community development process to build "your owned audience", go beyond user-tracking practices and move toward Web 3.0:
Imagine that a customer visits one of your phygital (physical and/or digital) stores. They like an item but don't to want buy it now and decide to save it in the app wishlist. Well, this is one of the hesitations that - among many others that can be identifyed on your channels and on those of your media partners - can be transformed into an amazing marketing opportunity with our Win Links or Buttons (book a 15-minute demo to see them in action: info@WorldcApp.com).
Now Creativity also has its World Cup!
As shown in the image above (you can download the pdf version by clicking/tapping on it) we can add a WIN BUTTON next to the usual BUY BUTTON and when the user taps on it, we open WorldcApp with a list of contests celebrating creativity in all its forms.
This would be the beginning of a process (see the image below for the bigger picture) that would lead HM to build a large and profitable community in a climate of competition between content creators, collaboration with the media and cooperation among b2c partners - a concrete opportunity to implement a 360-degree communication strategy!
From business-to-consumer to business-to-community Culture
With the Win Links strategically placed in collaboration with the media, HM brands invite their (potential) customers to join the community;
With cooperation among complementary Brands inside and outside the group, HM multiplies its members and get an extended community;
By selling ads to display to its members and offering discounts according to the ranking positions, HM monetizes the extended community.
The Conscious-Consumer Era
In general, there are at least three reasons for a brand to embrace WorldcApp. First, it introduces a new player - the complementary and non-competing company - and integrates it with others in the field of marketing and advertising; second, it celebrates creativity in all its forms with a climate of merit-based competition and the VENUS Gallery Editorial Project; third, it responds to the growing privacy concerns in the only way possible - by fostering the transition from business-to-consumer (Web 2.0) to business-to-community (Web 3.0) culture.
In the case of HM there is one more reason. Working with WorlcApp and Jamal Taslaq as a client and partner, your group would create a model to reinvent digital marketing throughout the entire B2C world - a pilot project that together with the other initiatives in the name of sustainability which are already underway, would create 360-degree mindful shoppers. So, what we are talking about is an extraordinary opportunity to pioneer The Conscious-Consumer Era!