WoW
Weights of WorldcApp
A Web 2.0 platform provides access to its community through a closed and profit-based algorithm; a Web 3.0 platform allows you to build your community through an open and merit-based algorithm.
WoW (Weights of WorldcApp) is the 3.0 algorithm that allows creatives to compete in a merit-based way, users to judge while challenging each orher with their skills and companies to cooperate fairly.
We also received funding to further develop the approach in collaboration with Bugnion - one of the leading intellectual property consulting companies in Europe. Here are the most important principles extracted from that work:
In WorldcApp, users are the Popular Jury and the sponsor of each contest appoints an Expert Jury. The members of the two juries express their preferences through a user-friendly interface designed to receive a predetermined number of preferences - 9 favourites plus one vote - on the creative contents in competition.
Thanks to the "9+1" interface the users can also challenge each other with their ability to identify the best creatives. In fact, while expressing their preferences, they make a skillful and competent prediction on the outcome of each contest. The more accurate it is, the higher the score they receive and the better the rewards and/or discounts will be at the end of each contest.
This allows the WoW algorithm to draw up the Popular Ranking and the Expert Ranking with the goal of comparing them.
If there is a reasonable convergence, chosen by the client, between the two - usually it means that there are up to 3 out of 9 elements, regardless the positions, included in both rankings - the Popular Ranking becomes the final one. If not, the space of solutions would be explored to calculate and apply a corrective coefficient and draw up a final ranking as little as possible corrected relative to the popular one and as much as possible in line with the reasonable convergence mentioned above. For all other cases, the ranking of experts becomes the final ranking.
Furthermore, the system includes an anti-fraud logic - aimed at preventing the same user from expressing their votes several times within the same competition - and a special way to calculate scores that is also at the heart of the community development process shown by the illustration above. It sets the priorities to be respected for a fair cooperation between our clients.
Our creatives are brilliant minds with a vast range of cultural experiences behind them and your ability to identify their best works should depend on your involvement in the world of culture and all that it has to offer.
It is this objective that has led us to invest a lot in our algorithm, guarantee a climate of fair and merit-based competition and conceive the VENUS Gallery editorial project in collaboration with a prestigious figure like Jamal Taslaq - We want to build large and profitable communities with and for our clients while celebrating creativity in all its forms.